So everyone enjoys a cocktail (if you don’t? Leave! NOW!), and I’m no different. But when it comes to liqueurs I just love a story. It adds a bit of romance to the bottle your drinking from. To know where it came from, and where it is now.
When I first started out on my journey up this cocktail brick road I met some truly wonderful liqueurs. There was the Tin Man looking for a heart: Disaronno, The Lion: looking for its courage: Southern Comfort and finally the Scarecrow searching for it’s brain: Cointreau.
Now let me briefly explain the above metaphors are by no means insults. They are just observations of where these spirits were, in my mind at least, around 8 years ago as well as their personal histories and challenges they faced…
The Tin Man: Disaronno
Disaronno is a liqueur through and through. The company claims the recipe was given to an artist under the guidance of the Leo Da Vinci, by a greatful innkeeper, then rediscovered several decades later and produced it for family consumption. If you fancy reading more about the liqueur’s history then click here and enjoy the story. I’m not one to call their bluff as I don’t care if its a fake or real story; I love it when liqueurs like this have romantic stories behind them…
The Lion: Southern Comfort
Southern comfort, back in my teenage days, was a lowly bottle of whisky-based liqueur on the shelf for about £15 (yeah I know, cheap right?!), I knew of three or four people that drank it, and they always recommended it, but everyone else I asked had either never heard of it or never tried it… Now you look for it, and it’s one of the most famous liqueur brands full stop. When you think about liqueurs, SoCo will always be on someone’s tongue. And to further point out its heightened market share it has, over the last couple years, released both lime and black cherry flavours (going back to their fruity routes with the latter).
The Scarecrow: Cointreau
I cannot remember a time when Cointreau was not a Christmas favourite, but always I have thought of it as more – I mean think about some of the most famous cocktails in the world, they all include Cointreau (think Margaritas & cosmopolitans). Now in recent years they’ve really gone for the jugular when it comes to advertisement, they are plastering our T.V. screens, they are subtly creating an air of affordable exclusivity. As recent as June-July this year they have held 4 ‘Cointreau Fizz Garden’ Parties where they invited limited numbers to attend the specifically designed Magdalen house rooftop (with an amazing view of the Shard I might add).
So with those explanations out of the way I’d like to think you have taken away 3 things:
1) My love for cocktails, doesn’t stop with the drinks, it extends to both the spirits and other ingredients.
2) Nothing is straight forward when it comes to describing a spirit. I like to think of things a little more creatively and to me, the above 3 liqueurs bring all the things above to mind when I think about them.
3) Liqueurs are great. And to prove this I’ll be sharing my top 10 favourite liqueurs below…
And with luck, tomorrow evening you’ll be able to see (a) were I’m going with this. and (b) that all important top 10 of my favourite liqueurs… And believe me there are some wonderful liqueurs on that list…