So I sit here sipping on my very last drops of Havana Club 7YO (Sad Face) and let’s be honest with ourselves, you all feel my pain. Let’s have 30 seconds of pause for a sad moment…
Ok so with that over we can carry on (I’ll attempt to make this Cuba Libre last the entirety of the writing of this post). Recently I’ve had a bit of a fetish for tequila, and seeing as today (July 24th) is “National Tequila Day” in the U.S.A . it thought I’d celebrate it here in the UK with one of the newer Tequila’s on the US market: Casamigos.
Now I know what you’re thinking “we’ve all been there, and thrown up” well you’re wrong. I’m not talking about Jose Cuervo ‘Salt, tequila, lime’ (or however you prefer to take the three) Tequila.
I’m talking about the Cazadores/El Jimador/Casamigos style Tequilas; the ‘Craft Tequilas’ of our time period.
Now the latter of the three is a Tequila I want to focus on (for the remainder of this post anyway). Casamigos Tequila, if you haven’t heard, is something a little different to the norm.
Sure it’s distilled and created in Jalisco (Mexico) and to all the specifications it needs to be called Tequila, but there’s a bit of a Hollywood feel to this tequila. But enough teasing for now, that’s a little surprise for later!
Casamigos Tequila was formed by the common interest of two friends and originally meant for just them and their circle of friends & family (if you believe the stories anyhow) until they decided one day, for some reason or another, to share their gold with the world.
The mystery owners aside, this Tequila really is something a little special; although the company has only been distilling long enough to produce a small amount of their Tequila (by industry standards), they have still found the time and methods to distil a great spirit in a growing market (it’s expanding exceptionally fast – especially in the U.S.A.) that has various flavours and aromas you’d expect from a company distilling tequila for years.
It is (as I keep saying) something special. And this may be because of those mystery owners I mentioned earlier. Do any of you know who they are? Hell some of you may even know them personally… They may even be reading this as you do (in which case HEY GUYS!). Have you guessed? No? Well here’s a little picture to put you out of your misery…
That’s right folks, George Clooney & Rande Gerber are behind the new and emerging glass of pure, distilled agave gold.
With the addition of their long-time friend Mike Meldman they are surely a force to reckoned with. It would not surprise me if this time next year, they became one of the top 3 craft tequila’s in the USA. Let alone Europe, should they expand this far (I really hope they do – I’m dying for a sip!).
They are trying different things with both the cooking/distilling and the advertisement (albeit they are in a unique position to exploit their famous reputations). Whether it’s slow roasting the Agave Piña’s or using Gerber’s & Clooney’s star status to advertise both the product and their love for it; putting across the products quality – “if it’s good enough for Clooney it’s good enough for me” is a great slogan to use subconsciously (it’s worked on me at least).
So let’s sum up:
As I cannot taste it and review it that way, I’ll be pining (excuse the pun) over it instead… I want to try it. I want to test it. I want to make some Mexican Mules, Margaritas, Palomas & even sip it on the rocks. Until then I’ll suggest all you American readers jump on the bandwagon and give it a try. I know it’s about $50-60 per bottle, and not everyone can afford it, but if you’re in the market for a craft tequila, I suggest you give this one ago (and let me know what you think as well?!)…
Want to know more about Casamigos Tequila? Clooney? Or even just watch the cheesy but smart advert/trailer for Casamigos (watch out for the painfully good pay off at the end) then follow THIS link and enjoy. Or for a quick link to their Tequila Day blog post check out THIS.
Finally enjoy this picture of Clooney and Gerber enjoying themselves behind the classiest bar in the world: