Offers on Alcohol everywhere: You just need to know where to look…
Alcohol is getting more and more expensive, no better example than sharp increases that are showcased by Angostura Bitters & Cointreau, especially over the last 3 or so years. It’s averaged that the price of alcohol per unit has risen by 6.5% in comparison to last years’ prices (3.5% more than the 3% inflation rate). This information is taken from the WSTA an organisation for the wine and spirits industry here in the UK.

Roll back a few years and you could buy a 70cl (700ml) bottle of Cointreau for around £14.99. That might sound like a bargain in today’s money (and it is) but you would expect a small increase. However what you really get is the fact that any bottle of Cointreau in a supermarket you try and buy will now be around £17-£20 at full price, and what’s worse is that the bottle will only be a 50cl (500ml) one! Not to mention Angostura Bitters have double in price over the last 12 months (although that’s a HMRC issue, not the company Angostura itself).
But where can you get good products at a cheaper price?
Basically anywhere that sells the things you want… I work at a supermarket and can tell you that offers are periodical, usually on 2-4 week rotations (depending on the products). Alcohol in particular is a range highly discounted on a regular basis. Whether you prefer the cocktail spirits, beer or wine there will always be a way of saving, as long as you don’t mind changing your choice every month…
Let’s use my shopping habits for example: I love rum, it’s as simple as that. I am willing to purchase and try any rum, as that’s the only real way to find the ideal style/product that suits me (or you).
The best way for me to do this, and spend as little as possible, was to only buy the rum on offer (there’s always rum on offer). This could be any rum, and is also part of the allure, but mainly the bigger brands (such as Havana Club, Mount Gay & Bacardi). So as you can see you can, sometimes, get a proper bargain.
The savings can be anything from £1-£10 depending on the product and time of year. So again I reiterate the importance to looking for a good deal where you can.

Anyway moving on to the main point of this post; saving money on Alcohol.
The Drink Shop is a favourite online source of mine and along with the Whisky Exchange they offer several products at a discount price (like you’d expect a supermarket would). So here below are some links, allowing you to take full advantage of these offers, after all why pay full price when you don’t have to?
This weeks special offer on the Drink Shop is Calvados, which coinsides with National Calvados Week. Calvados, in simple terms, is an Apple Brandy made in the French region of Lower Normandy. Dating back to 1554, apple based distillation is an ancient tradition and can result in a wonderful spirit perfect for drinking straight, cooking with, or – you guessed it – cocktails!
The one thing key to saving money is not to be set in your ways. If you go looking for a particular brand of spiced rum but find it’s out of your price range, then look at other brands of spiced rum and find one that is. This method is compounded by you shopping around; if you’re lucky you’ll find the product you want cheaper somewhere else…
Good luck and I hope these links serve you well:
DrinkShop: Calvados offer (for national calvados week)
